Proudly Serving Eugene Since 1925
We began in 1925 as Eugene Hardware, founded by Lucy’s family, the MacLarens. From the day we opened downtown to our move to our current Willamette Street location, we’ve built our reputation on expertise, friendly service, and deep community roots. What started as a small family business has grown with Eugene—but one thing hasn’t changed: our commitment to helping neighbors find the right solutions for their homes, yards, and businesses. Today, as Eugene True Value Hardware, we carry that people-first service forward every day.
Proudly Serving Eugene Since 1925
Eugene True Value Hardware has been family-owned and operated by the White family since 1925. From the day we opened downtown to our move to the current location, we’ve built our reputation on expertise, exceptional service, and deep community roots. What started as a small family business has grown with Eugene—but one thing hasn’t changed: our commitment to helping neighbors find the right solutions for their homes, yards, and businesses.
Our Family Story
My grandfather helped establish and run the store and worked here until the mid-1950s. In the late 1940s, my parents joined and led the business for decades. My brother worked here through the 1970s, and my sister helped off and on—truly a family effort.
In 1981, we—Lucy and Terry White—purchased the business from my father, and we still work in the store today, serving customers and guiding the team. Our family has continued to pitch in over the years. Our son, Steve, worked here for many years and is fondly remembered by customers. Our son, Doug, is our Assistant Store Manager, helping lead day-to-day operations.
From Downtown to Today
We started downtown as Eugene Hardware and later moved to Willamette Street to better serve our neighbors across Eugene. Through every chapter—and through our transition to Eugene True Value Hardware—our promise hasn’t changed: solid products, straight answers, and friendly help every time you walk in.
Celebrating 100 Years
In 2025, Eugene True Value Hardware marks a milestone: 100 years of serving Eugene. As one of the city’s oldest family-owned businesses, this anniversary is both a celebration of our past and a promise for the future.
Join us October 3–5, 2025 for a three-day celebration featuring:
BUY ONE 5-GAL BUCKET for $1; GET 25% off all regular-priced items you can fit inside.*
BUY 1 GALLON, GET 1 GALLON FREE EasyCare® Ultra Premium Paint (interior and exterior)**
Enter to Win a Char-Broil® Grill ($479 Value)
Cookies & Cake on Saturday, October 4, 2025
Historic displays highlighting our journey since 1925
It’s our way of saying thank you for a century of loyalty and support.
Still Here for the Next Project —
and the Next Century
A hundred years in, this is still the place you can walk into with a question and walk out with a plan—whether it’s a leaky faucet, a new paint color, or a weekend build. Thanks for being part of our story.
A Family Legacy
For four generations, the White family—now led by Lucy and Terry White, together with their son Doug—has carried on a tradition of service and stewardship. To us, this isn’t just a store; it’s a promise to be there when our community needs us. We’ve helped generations of Eugene families with everything from quick fixes to big backyard projects. Customers who once visited with their parents or grandparents now bring their own children through our doors—and that’s something we’re incredibly proud of.
A Family Legacy
For four generations, the White family—now led by Lucy and Terry White, together with their son Doug—has carried on a tradition of service and stewardship. To us, this isn’t just a store; it’s a promise to be there when our community needs us. We’ve helped generations of Eugene families with everything from quick fixes to big backyard projects. Customers who once visited with their parents or grandparents now bring their own children through our doors—and that’s something we’re incredibly proud of.
Celebrating 100 Years
In 2025, Eugene True Value Hardware marks a milestone: 100 years of serving Eugene. As one of the city’s oldest family-owned businesses, this anniversary is both a celebration of our past and a promise for the future.
Join us October 3–5, 2025 for a three-day celebration featuring:
Bucket/Bag Sale with special savings
Local charity partnership to give back to our neighbors
Food and family fun for all ages
Historic displays highlighting our journey since 1925
It’s our way of saying thank you for a century of loyalty and support.
Our Commitment
Eugene True Value has always been more than a store—we’re part of the fabric of this community. Whether we’re sponsoring local initiatives, supporting neighborhood projects, or simply lending advice on a weekend DIY, our goal is the same: serve our neighbors with integrity, kindness, and expertise. When you shop with us, you’re supporting a family-owned business invested in Eugene and the people who call it home.
Our Commitment to the Community
Eugene True Value has always been more than a store—we’re part of the fabric of this community. Whether we’re sponsoring local initiatives, supporting neighborhood projects, or simply lending advice on a weekend DIY, our goal is the same: serve our neighbors with integrity, kindness, and expertise. When you shop with us, you’re supporting a family-owned business invested in Eugene and the people who call it home.
Looking Ahead
Eugene True Value has always been more than a store—we’re part of the fabric of this community. Whether we’re sponsoring local initiatives, supporting neighborhood projects, or simply lending advice on a weekend DIY, our goal is the same: serve our neighbors with integrity, kindness, and expertise. When you shop with us, you’re supporting a family-owned business invested in Eugene and the people who call it home.
Quality products across every department
Time-saving services that make projects easier
A knowledgeable, friendly team that treats you like family
We’re excited about the future, grateful for the past, and proud to continue serving Eugene for many years to come.
